Sales and Marketing has become a vital element in the company's success, both in national and international marketplaces and is the final link in the chain between manufacturer and customer. Because of this, Independent marketing personnel become directly involved in all facets of company operations from raw material through to finished product.
Their professional advice is sought on forward planning, research, product development, packaging, promotion and distribution. Marketing personnel also have a close working relationship with processing and production divisions This sharing of expertise results in existing and new Independent products gaining greater acceptance and awareness in the marketplace.
The export sector plays a dominant role in the marketing mix. New and diverse markets have opened up in recent years, and senior management make regular overseas visits to either source or consolidate new export opportunities. The company also places the utmost importance on the domestic market. Over the years, this market has greatly contributed to its success and today, in excess of 50% of volume sales to retail outlets are Independent products.
